Stayline

Stayline

Stop losing customers to fixable problems.

Discover why your customers are leaving, then build a 90-day fix plan—without guessing.

Stayline helps manufacturing software and vertical SaaS companies keep the revenue they already won. For founder-led teams with recurring revenue, maintenance or subscription contracts, and nobody whose full-time job is keeping customers.

Take the Revenue Leak Check See the offers

Priscilla FrimpongRevenue retention for manufacturing software and vertical SaaSFrankfurtWorks in four European languages

The problem, in this market

Six places manufacturing software loses customers

None of these show up on the day a customer cancels. They show up six to eighteen months earlier, in places nobody is paid to watch.

Smaller vendors churn fasterSmall and mid-sized B2B software companies lose customers noticeably faster than enterprise vendors.

Many run below 100% NRRWhich means new sales have to cover the leak before the business can grow.

Investors watch retentionNet revenue retention is increasingly the number that drives how software companies are valued.

Nobody owns itMost founder-led vendors know revenue leaks. Few have a customer success or retention function to stop it.

Plant go-live drags

What it looks like
Contract signed in March, first line live in November. IT, the plant manager and the vendor wait on each other. The customer pays maintenance on software nobody uses yet.
What it costs
Value arrives late, so the first renewal is argued on promises. Expansion to other plants stalls behind the first one.

The champion leaves

What it looks like
The operations director who chose you moves to another company. Her successor inherited your contract and has no reason to defend it.
What it costs
The account is reviewed from zero, often against a competitor the new person already knows.

Maintenance renewals run as admin

What it looks like
Finance sends the SMA invoice automatically each January. Nobody speaks to the customer first. Procurement asks what the fee is for.
What it costs
Cancellations arrive as a letter with no chance to respond, and they cluster at year-end.

Long gaps between releases that matter

What it looks like
Quarterly updates are bug fixes with technical release notes. The customer sees nothing change on the shop floor for a year.
What it costs
Customers feel they pay for nothing, and the maintenance contract becomes the first line cut in a budget review.

Tickets pile up, nobody reads the pattern

What it looks like
Support closes each ticket on its own. The same export error appears at four customers across two quarters.
What it costs
The warning signs were in your own system. Accounts decide to leave long before anyone connects the dots.

Sales hands over and disappears

What it looks like
The account executive who built the relationship moves on to the next deal. The customer's only contact becomes the support queue.
What it costs
The trust that closed the deal is gone by the first renewal, and so is the person who knew why they bought.

The KEEP method

Four stages, run in order, every account

KEEP turns retention from a rescue effort into a routine. It starts with the client's pain and uses their own data as the authority.

Where it comes from

The €450K deal that nearly died in review

A deal stalled in the customer's legal and technical review. I kept the conversation on the cost of leaving their problem unsolved, and it closed. Pain first, authority second.

Where it comes from

The client who was about to leave

An angry client was ready to move to a competitor. I took him back to the investment he had already made and the reasons he made it. He stayed. That conversation is now the save play in the renewal runway.

Know

The numbers behind your churn: tickets, feedback and health trends in one honest picture.

I do
Pull support ticket volume, resolution times, customer feedback, health score trends and the list of accounts at risk.
Your team does
Grants data access, shares renewal dates, and names who owns each account.

Explore

The root cause behind each pattern, not just the symptom.

I do
Tag every ticket by root cause: product gap, weak onboarding, feature mismatch, slow support or pricing misalignment. Cross-check against feedback and health data.
Your team does
Reviews the patterns with me and adds what only your team knows: known product gaps, past promises, customer history.

Evaluate

What each driver costs you, and which fixes are worth doing first.

I do
Quantify the churn drivers and the revenue at risk. Rate every fix as a quick win or a strategic bet.
Your team does
Confirms the numbers and tells me what product and support can realistically change in 90 days.

Plan

A 90-day plan with owners, metrics and monthly checkpoints.

I do
Prioritise the fixes, assign an owner to each, set success metrics and map the monthly checkpoints.
Your team does
Agrees the priorities, names the owners and runs the plan.

The 120-day renewal runway

Renewal runway from day minus 120 to day 0Seven plays on a timeline. Days minus 120 to minus 60 prove value, minus 60 to minus 30 agree terms, minus 30 to 0 protect the renewal. Prove value Agree terms Protect −120 −90 −60 −45 −30 −14 0 Days before renewal
  1. −120Value recap email: what the customer got this year, in their numbers.
  2. −90Health review. Confirm the champion. Flag amber and red accounts.
  3. −60Value review meeting with roadmap and the open issues list.
  4. −45Commercial proposal, with an expansion or subscription option.
  5. −30Risk play for amber and red: the "investment you already made" conversation.
  6. −14Paperwork out. Executive-to-executive call if still unsigned.
  7. 0Renewal signed. The next runway starts the same day.

Offers

Start with the check. Go as far as you need.

Fixed scope and fixed prices. Each step stands on its own. Prices are before VAT.

Free

Revenue Leak Check

€0

6 minutes, online

  • 12 questions across five areas
  • Leak Score and euros at risk
  • Top three fixes for your business
  • Full report by email

For: any founder or revenue leader who suspects renewals are slipping.

Take the Leak Check

Diagnose

Retention Audit

€1,500

1 week

  • Data pull: contracts, renewal dates, usage and tickets
  • Churn root-cause map, benchmarked against the market
  • Revenue at risk, quantified per churn driver
  • Ranked fix recommendations: quick wins vs strategic bets

For: companies that know revenue is leaking and want to know exactly where.

Get started

Plan

Audit + 90-Day Value Plan

€3,000

3 weeks

  • Everything in the Retention Audit
  • Interactive 90-day value plan, built on your own data
  • Health scoring in your CRM or a shared Sheet
  • Renewal runway automations
  • QBR template for your account team

For: companies that want the diagnosis and a ready-to-run 90-day plan.

Get started

Build

Retention System Build

€5,000

6 weeks

  • Everything in Audit + 90-Day Value Plan
  • 30 days of hands-on implementation support
  • Monthly at-risk account reviews, joint calls with your team
  • Runway and health register kept current

For: teams after an audit, or with a young customer success function that needs structure.

Get started

Revenue Leak Check

Where is your recurring revenue leaking?

Twelve questions across five areas, about six minutes. Add three numbers and the check shows your Leak Score, the euros at risk each year, and the three fixes worth doing first.

Onboarding & time-to-valueQuestion 1 of 12
How long does a typical customer take to go live after signing?